The 4th edition of the landmark book,
Health Behavior and Health Education, offers an accessible, comprehensive, in-depth analysis of the health behavior bi theories and practices that are most relevant to health education. This thoroughly revised edition includes the most current information on theory, research, and practice at individual, interpersonal, and community and group levels.
The volume includes substantial new content on current and emerging theories of health communication, e-health, culturally diverse communities, health promotion, the impact of stress, the importance of networks and community, social marketing, and evaluation.